Operational analytics is the instrument panel by which a business owner or manager flies the ship. Most small companies neglect analytics. This threatens their survival in modern hyper-competitive markets.
The two most important questions in business are:
- 1.) What should I charge for my product/service?
- 2.) How much should I pay my employees?
Only actionable operational analytics will effectively answer these questions for you.
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We help our clients build a “Data Book” that provides a myriad of operational information about their company. This includes Advertising and Sales signatures that track the customer journey through awareness, consideration and decision and data tracking geared around the operational efficiency and productivity of various employees, teams, and products.
Keeping an analysis interpretable makes it intelligible. We orient analytics around “Red Light, Green Light” analysis.
Once we establish what a company’s key metrics are we track and live in a state of either “Red Light”, “Yellow Light”, or “Green Light”.
The aggregate of these “lights on a dashboard” immediately informs decision makers of the companies health on any given day.